11 Easy Ways To Use Instagram Stories For Business

Apolline Nielsen
6 min readJul 21, 2021

Have you been thinking about using Instagram Stories for business? Now is the time!

If you have used Instagram recently, you might have seen the multicolored circle around profile pictures.

That is the Instagram story icon.

Instagram stories are 15 second short videos, text, or photos. They are available both to brands and users, and they expire after 24 hours.

Like most brands, you may be awestruck –

“Why do you need to post Instagram stories on your feed regularly?”

The reality is that Instagram stories are the perfect promotional tool for your Instagram branding.

Content is abundant on this platform, and brands have to post regularly to compete.

Due to overload, your followers might miss your content in their feeds.

Instagram Stories display and populate differently than regular feeds, staging up with a rainbow circle around a brand’s profile picture.

Some Benefits Of Instagram Stories To Your Brand

  • Instagram recently launched interactive polls to their Stories.

These polls are a fun, frictionless way to engage with your fans and get their thoughts on any given topic.

It is an excellent opportunity to get your audience’s two cents on a point or decision. And this can save you time and money.

  • Stories allow you to go into detail about a promotion, sale, or giveaway. You can also add a sneak peek to a new product or blog post. With a single click, you can direct users to your story using the swipe action.

Unfortunately, this option is available for businesses with 10k followers only.

In case you are not there yet, that is fine. You can still direct the users to the link in your profile. Don’t forget to update it based on the content you are promoting.

Innovative Ways To Use Instagram Stories For Business

Apolline Nielsen

Need Custom Marketing Strategy at a Fraction of a Full-Time Marketing Manager's cost? I Can Help> http://bit.ly/2K5X9RR https://apollineadiju.com

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