4 Strategies To Repurpose Your Content Easily. No, Really!

Apolline Nielsen
6 min readDec 22, 2019


Do you ever wonder how some businesses can produce a constant stream of new content from their websites — almost like magic?

Every day — or every hour, even — they seem to manage to whip up something fresh. #MindBlown

While here you are, spending hours trying to come up with ideas for a popular blog post or an engaging new video.

We don’t doubt your ideas are pure gold. But if you’re starting to feel the pressure of filling up your content calendar, it may be time to ditch coming up with new ideas and switch to repurposing instead.

Content Repurposing — What Is It And How Can It Help?

You’ve probably heard many experienced marketers used the term ‘content repurposing’ a lot. But what does it even mean?

Content repurposing is the reimagining of content you already have (usually old ones). Transforming it while providing the same level of value or more to your target audience.

The Benefits of Repurposed Content

There are plenty of advantages to repurposed content, both in its use and practice. And some of the best upsides are the following:

1. They save you time and money

For any brand, time is one of the most valuable assets. And creating fresh, superior-quality content can take hours, sometimes days.

But repurposing content doesn’t require writing from scratch.

Not at all.

It saves plenty of resources, whether it’s time or money needed to pay for a content creator.

2. They extend your audience reach

If you’ve been targeting mostly readers, it may be time to test the waters of video marketing or vice versa. This lets your brand reach out to more prospective customers that may prefer different content forms.

So now that you have a better understanding of what repurposed content is and its advantages, let’s take a look at some of the hassle-free ways you use it for your own business.

4 Easy Methods to Repurpose Old…



Apolline Nielsen

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