What Does Full Stack Marketer Mean? Why Do You Need One?

Apolline Nielsen
9 min readMay 22, 2019

Full-stack marketer, is it a new buzzword? Is it a strange phenomenon in our marketing world of today?

The headline says it all. It’s like buying a box with all the necessary tools you need to get a job done.


That’s what they are.

But it isn’t just a technical term for someone who growth hacks brands or a digital marketer.

They are skilled marketing personnel who are knowledgeable enough in all things marketing and teach others how to grow their brands.

A full stack digital marketing personnel would typically:

  • Consult with you.
  • Determines your needs,
  • Map out a personalized strategy,
  • Implement the strategy,
  • And most importantly, get results and scale the process.

A full stack marketer should able to translate business objectives into actionable strategies.

What to look for when hiring a full stack digital marketing expert for your brand or.

What Does It Take To Become A Full-stack Marketer?

1. Content marketing

Content marketing has been the most popular trend in the last couple of years. It is a must-have skill of every Full-stack marketer. I can’t emphasize enough the need for why you need to create an integrated content marketing strategy with the aid of experts.

Research shows that nearly 40 % of businesses have come up to use a strategic approach, which is expected to rise emphatically. It also presumes that there would be more attention laid on measuring content marketing ROI due to escalating competition in the realm of content marketing.

2. Marketing Automation

Like content marketing, marketing automation has become popular in the last four years.

It is predicted that by 2020, about 85% of most customer relationship management will take place without talking to a human.

So, to stay productive and maintain the human to human feeling in business…

Apolline Nielsen

Need Custom Marketing Strategy at a Fraction of a Full-Time Marketing Manager's cost? I Can Help> http://bit.ly/2K5X9RR https://apollineadiju.com