What is Social Listening? Why is it Important For Business?
6 min readAug 10, 2020
Social listening is an art that permits you to analyze mentions.
In other words, social media listening is a step-by-step plan for the marketing department:
- Track conversations about various topics online,
- Monitor keywords,
- Conduct content research,
- And understand their target market on a broader spectrum.
The purpose is to process these conversations. And develop insights that would help businesses to create winning marketing strategies.
Good listeners make successful leaders. That is an adage that has always proven to be accurate in many instances.
Why Is Social Listening Important for Business?
1. Social Media Listening Helps You Understand Online Trends
The ability to listen to the various conversations online and develop marketing strategies in line with them is a significant step to drive business growth.
